BANKING CUSTOMER STORY
Kiwibank's Digital Transformation Triumph with Atomic.io, Elevating Customer Security and Engagement
activity increase in digital channels
Bridging the gap between promise and experience amid rising scams
The integration of Atomic.io not only facilitated effective communication but also played a crucial role in enhancing the security of customer interactions by moving into an authenticated digital channel, the Kiwibank app. They quickly saw results when utilizing Atomic action cards via their internet banking app. In one use case, where Kiwibank needed to notify customers during a weather crisis, they achieved a remarkable 93% read rate. Overall, Kiwibank holds an impressive 87% read rate with in-app messages powered by Atomic.io – showing their customers see the app as an impact channel for communication.
The strategic integration of Atomic.io allowed Kiwibank not only to address the challenge of security for their customers but also increase their engagement. By combining best-in-class technology with a customer-centric approach, Kiwibank achieved a significant reduction in security risks, boosted engagement in secure channels and solidified its reputation as an innovative institution committed to providing a secure and satisfying digital banking experience for all kiwis.