REPORT
Atomic.io State of Digital Trust 2024
Channeling Engagement: Unveiling customer preferences and behaviours in brand communications
In this report, we surveyed over 1000 consumers to better understand:
- customers’ preferred communication channels
- their current views on digital trust with brands
- experience with scams
By understanding customer communications, businesses can position themselves to build stronger, more resilient relationships with their market and thrive in an increasingly complex digital ecosystem.