About us – Atomic.io

Our vision

To transform the way our customers communicate in their apps

Our vision

To transform the way our customers communicate in their apps

Our leadership

Jo Haanstra
CEO

Ross Kettle
Chief Technology Officer

Lauren Mellish
Head of Finance & Operations

Bradley Simpson
Head of Partnerships

Ben Pujji
Chief Product Officer

Our board

Alastair Grigg
Chair

Rod Drury
Board member

Kathryn Apte
Board member

Anna Curzon
Board member

Mark Vivian
Board member

Anna Curzon
Board member

Mark Vivian
Board member

LEADERSHIP EXPERIENCE FROM

Our customers

“Engaging customers in an actionable habit sits at the heart of our retention and growth strategy. We could have spent years building this capability ourselves but wanted to keep up with our customers’ needs. So it was crucial that we got a great experience to market quickly… Atomic.io allowed us to get up and running in a month.”

Richard Phillips • Head of Growth

Fisher Funds

“We needed to reduce friction and complexity for our users in the middle of a particularly complex workflow, using atomic meant we could address this for customers significantly quicker than if we’d built it inhouse.”

Richard Wyke •Chief Product Officer

“This year, we deliberately prioritised impact channels such as the app for engaging with fundraisers, and Atomic.io has played a pivotal role in achieving this by prolonging user engagement within the app.”

Chris Tan • Senior Product Manager

“ANZ chose Atomic.io to help us communicate with our customers in our banking app because it enabled us to deliver our program exponentially faster and had the flexibility we need in order to keep delivering outstanding customer experiences. It was crucial to quickly enable our team to engage with customers where they are most often… inside the Go-Money and Internet Banking apps.”

Astrud Burgess • GM Data and Marketing

“With the increasing urgency to push the bank to a digital first operating model, more and more of the interactions around product servicing, compliance and general customer support need to be digitized in a way that makes things easy for our customers. Atomic has provided us an efficient and effective path forward to solve this problem, across channels, and to help us avoid the pitfalls of trying to build this ourselves. The crew at Atomic.io has been incredibly supportive and proactive in getting us to this point in our journey.”

Nick Fantham Digital •Product Manager

“We chose Atomic.io to sit at the heart of our platform, powering the mission-critical proactive in-app patient engagement and actionable messaging layer, because it gives our customers unparalleled power and flexibility. Only Atomic.io offers a highly secure, HIPAA compliant, low-code enterprise-cloud platform that integrates seamlessly inside our digital experience platform.”

Daniel DelMastro • Chief Executive Officer

“Our customers wanted a better way to take action and we wanted to do this the best way possible. Atomic.io was the obvious choice and was far more effective and scalable than other options.”

Paul Bartlett • Head of Customer Channels

Let’s talk about you

Want to send actionable messages to your customers right inside your app? Get in touch today to discuss your customer experience challenges and opportunities – and see how Atomic.io can help.

Jo Haanstra
Head of Growth

With a passion for driving exponential growth, Jo helps build, scale, and grow companies.
Having worked with a broad range of public and private sector organisations, Jo is a widely respected and influential leader in the NZ tech landscape.

As Head of Growth at Atomic.io, Jo combines data-driven strategies, innovative solutions and a relentless pursuit of success to achieve remarkable results.

Ross Kettle
Chief Technology Officer

As CTO, Ross is a key player in shaping the future of Atomic.io. With a robust background in technology leadership, he leads the strategic development and implementation of cutting-edge solutions within in-app engagement. With a robust background in technology leadership, he is passionate about driving technological vision, innovation, and the overall success of Atomic.io.

Lauren Mellish
Head of Finance & Operations

Lauren is a driven and dynamic finance and operations professional, with a career spanning over a decade. 

She has a passion for risk management, business process improvement and system implementation.

Bradley Simpson
Director of Partnerships

With experience gained in multiple industries, Bradley has worked across all non-developer areas of SaaS companies, including Customer Success, Partnerships, Business Development, Education, and Customer Support. In his role as Head of Partnerships, Bradley is passionate about creating strong and mutually beneficial relationships with Atomic.io’s partners.

Ben Pujji
Chief Product Officer

Having joined Atomic.io during its early stages, Ben has played a pivotal role in defining and executing the product strategy, ensuring innovation is at the centre of everything Atomic.io does.

Bringing a wealth of experience in product management, he is able to leverage his proficiency across diverse facets of the technology sector. His professional journey is characterised by a relentless pursuit of excellence and a deep commitment to meeting and exceeding customer expectations.

Alastair Grigg

Alastair was a founding staff member at accounting software company Xero, where he was Chief Operating Officer, then GM of the Ventures and Financial Web division. Prior to Xero, Alastair was Chief Information Officer at Air NZ and has been involved in a number of other technology businesses and startups.

Alastair is now a Director, investor and advisor to several technology companies.

Rod Drury

Rod Drury founded global small business accounting platform Xero leading it to a top performing $AU20B+ ASX100 company employing over 5000 people in 25+ locations. Rod remains as a shareholder and active in the business contributing to strategy as required.

Having created a number of successful technology businesses, Rod has won a number of awards for his work.

Kathryn Apte

Kathryn Apte is a highly accomplished marketing and communications professional, with an impressive educational background and extensive experience working for notable companies across different sectors.

Throughout her career, Kathryn has held numerous senior-level marketing roles, including Global Head of Content Marketing for YouTube, Global Head of Marketing and Communications for Medium.com, and Global Director of Product Marketing for Consumers and Creators at Twitter.

Anna Curzon

Anna has a wealth of experience in the tech and financial services sector, with more than 18 years at ASB Bank in senior leadership roles across Internet Banking, Marketing, Innovation and the Contact Centre, as well as multiple executive roles at Xero.

She was appointed to the APEC Business Advisory Council (ABAC) by New Zealand’s Prime Minister in 2021, and today is Chair of the ABAC Economic Integration Working Group. She has also served on the New Zealand Prime Minister’s Business Advisory Group from 2018-2020, and in 2017 the global SaaS report named Anna one of the Top 25 women leaders in SaaS.

Anna advocates for diversity within the tech industry and is passionate about encouraging women and other underrepresented groups into STEM opportunities.

Mark Vivian

Mark has been a partner with Movac for the past 15 years. In addition to governance roles on portfolio company boards, he’s responsible for fundraising and investor relations.

Mark has a particular strength in strategy development and tactical execution, commercialisation, relationship management, team building, and fundraising.

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