FINancial Services CUSTOMER STORY
Figured increase notification action rates and minimise demand on their customer support team
Figured is a complete crop, livestock and dairy, production tracking, farm accounting, budgeting and forecasting tool that delivers accurate financial data.
faster product release shipping
Empower users to respond and interact with smart and interactive messaging.
Improving messaging effectiveness.
Figured had mature email and chat-based messaging capability, but knew that there must be a better way for their users to make important, in-the-moment decisions. They needed a way to push bite-sized, time-sensitive, actionable messages directly to targeted users in-app, and a way to immediately capture their responses from those messages.
Atomic enabled Figured to consolidate their old process into bite-sized cards that were instantly actionable by their customers.
Minimising demand on the customer support team.
More effective in-app engagement has delivered a clear impact to Figured’s bottom line. In the last twelve months Figured doubled their customer base. This impressive growth was achieved without increasing their Customer Support team or response times, thanks to a relentless focus on implementing smart new ways to proactively guide and support customers in app.
Chief Product Officer, Figured
May Lin Tye
Product Owner, Figured
More Customer Stories
“Engaging customers in an actionable habit sits at the heart of our retention and growth strategy. We could have spent years building this capability ourselves but wanted to keep up with our customers’ needs. So it was crucial that we got a great experience to market quickly… Atomic allowed us to get up and running in a month.”
Richard Phillips • Chief Growth Officer
“With the increasing urgency to push the bank to a digital first operating model, more and more of the interactions around product servicing, compliance and general customer support need to be digitized in a way that makes things easy for our customers. Atomic has provided us an efficient and effective path forward to solve this problem, across channels, and to help us avoid the pitfalls of trying to build this ourselves. The crew at Atomic has been incredibly supportive and proactive in getting us to this point in our journey.”
Nick Fantham Digital • Product Manager
“We chose Atomic to sit at the heart of our platform, powering the mission-critical proactive in-app patient engagement and actionable messaging layer, because it gives our customers unparalleled power and flexibility. Only Atomic offers a highly secure, HIPAA compliant, low-code enterprise-cloud platform that integrates seamlessly inside our digital experience platform.”
Daniel DelMastro • Chief Executive Officer
Regan Savage • Head of Marketing & Engagement
Southern Cross Health Insurance
“Our customers wanted a better way to take action and we wanted to do this the best way possible. Atomic was the obvious choice and was far more effective and scalable than other options.”
Paul Bartlett • Head of Customer Channels
Foodstuffs North Island