As the founder of global SaaS powerhouse Xero, Rod Drury knows firsthand the importance of delivering actionable and secure features inside your apps. In today’s fast-paced business landscape, it’s essential for organisations of all sizes to move quickly and leverage the power of what they know about their customers, their investment in data and the potential for automation by using the best software to build in-app experiences that meet their customers’ increasing demands. If you don’t take action now, you risk being left behind.