Martech Weekly Announces Its Inaugural List of Most Innovative Companies in Marketing Technology—the TMW 100— Ranking Atomic.io in the top 40 globally
Sydney, Australia – November 8, 2023 – Atomic.io is thrilled to announce their inclusion in the 2023 TMW 100. Placing #2 in their category of innovation for web/mobile platforms and #35 overall , Atomic.io was reviewed by an esteemed panel of martech authorities from around the globe, including Asia Pacific, North America, Europe, LATAM, and MENA. Subsequent to the panel’s selection, public voting took place, influencing the final rankings of all contenders.
Winners were announced during the TMW 100 awards ceremony at the three-day marketing operations conference MOps-Apalooza. In addition to the event recognition, Atomic.io will also be included in Martech Weekly’s annual Martech Innovation Index Report slated for release 10 December.
“We are thrilled by the enthusiastic turnout in our inaugural year,” said Juan Mendoza, CEO and founder of Martech Weekly and TMW 100. “We knew that the industry was in desperate need of a new kind of awards program. One that would take an industry-neutral approach to evaluating which companies are driving the future of martech through innovation and execution. This year’s TMW 100 is a truly impressive list of innovators and we’re excited to see how this year’s contenders will continue to disrupt the global Martech industry.”
Nominations from organizations around the globe were considered across three innovation areas: Product, Customer and Business. The assessment focused on excellence in these specific areas:
- Compelling Story and Impact Benefits
- Novelty and Uniqueness
- Scalability and market potential
- Ethics approach
- Industry collaboration
- End user outcomes
“We’re beyond thrilled to be ranked No. 35 globally for our innovation in web/mobile customer experiences! Our team has been hard at work creating a tool Marketers can own that sits in their most impactful channel, their app.” said Duncan Journee, CEO of Atomic.io. “Our recent data shows that almost half (43%) of customers believe that in-app is their most trustworthy channel. Atomic.io is built to power the next generation of in-app engagement, where you are able to complete your task right in the message.”
“Creating innovative martech solutions is about truly speaking to a known pain point” said Matty Sirois, Head of Marketing for Atomic.io. “We know the app is an underutilised channel for many industries, yet the cost and time to build one single Atomic action card in-house is upwards of $30k. Our solution allows companies to send actionable messages, not just simple notifications, quickly and at scale. It’s incredibly exciting to see fellow marketers from around the world recognize our innovation.”
At Atomic.io, we’re transforming the way you connect with your customers by tapping into a powerful yet under-utilised channel – your app. We understand that your app is the most impactful avenue for engaging with your customers, delivering higher read rates (94%) and conversion rates (43%) compared to traditional communication methods like SMS, calls, or email. More than a simple notification, Atomic action cards let your users complete tasks instantly, creating a zero effort impact to your end goal. With our platform, we empower you to deliver timely and actionable messages precisely where your customers want them.
We’re powering in-app engagement for some of the biggest brands like ANZ, Westpac, Movember and Foodstuff who are sending millions of Atomic.io action cards each month.
Learn more about Atomic.io here.
About the TMW 100 Awards
Hosted by Martech Weekly, the TMW 100 is a premier annual awards initiative, heralded as the first of its kind, spotlighting innovation within the international martech sector. A distinguished panel, representing major global regions such as Asia Pacific, North America, Europe, LATAM, and MENA, judges the list of contenders. Following their selection for the Judge’s Pick, the wider community casts their votes, culminating in the revered Top 100 ranking and a feature in the annual Martech Innovation Index Report. In a commitment to fostering inclusivity in martech, TMW 100 contributes 5% of all event earnings to the non-profit, She Loves Data, championing the cause of encouraging more girls and women to pursue fulfilling careers in the marketing technology realm.
Learn more here.
About Martech Weekly
The Martech Weekly is a global media and research company serving marketers, researchers, journalists, consultants and technology companies spanning more than 65 countries and more than a million marketers annually. Through its premium newsletter product, TMW PRO, Martech Weekly reaches senior marketing and sales leaders across the globe. The company also hosts the Making Sense of Martech Podcast, and frequently collaborates with publications such as WARC, AdExchanger, Chiefmartec, the MarTech Podcast and more. Learn more at Martech Weekly.com