Why marketers and product leaders are changing the way they engage with customers

With the increasing urgency to push the bank to a digital first operating model, more and more of the interactions around product servicing, compliance and general customer support need to be digitized in a way that makes things easy for our customers. Atomic has provided us an efficient and effective path forward to solve this problem, across channels, and to help us avoid the pitfalls of trying to build this ourselves.  The crew at Atomic has been incredibly supportive and proactive in getting us to this point in our journey.

Our customers wanted a better way to take action and we wanted to do this the best way possible. Atomic was the obvious choice and was far more effective and scalable than other options.

Engaging customers in an actionable habit sits at the heart of our retention and growth strategy. We could have spent years building this capability ourselves but wanted to keep up with our customers' needs. So it was crucial that we got a great experience to market quickly… Atomic allowed us to get up and running in a month.

We needed to reduce friction and complexity for our users in the middle of a particularly complex workflow, using atomic meant we could address this for customers significantly quicker than if we'd built it inhouse.