Why marketers and product leaders are changing the way they engage with customers

Why marketers and product leaders are changing the way they engage with customers

ON DEMAND Webinar
OCTOBER 2022

Faced with the limitations of traditional marketing channels, surging customer expectations and a growing responsibility to do more for customers – marketers and product teams are racing to engage customers more effectively in their mobile and web apps. 

Watch now to gain expert insights from our award winning guests: 

Atomic proudly powers in-app engagement for

Logos=ANZ, Size=Small
Logos=BNZ, Size=Small
Logos=DST Health, Size=Small
Logos=Figured, Size=Small
Logos=Foodstuffs, Size=Small
Logos=KiwBank, Size=Small
Logos=KiwiWealth, Size=Small
Logos=Southern Cross, Size=Small
Logos=SS&C Health, Size=Small

In-App Customer Engagement thought leadership

In this virtual fireside chat, hear three leading experts from Australia and New Zealand’s most progressive, award-winning companies share why they care about effective customer engagement. Learn why marketers need to evolve, why apps matter more than ever, and why marketing and digital product teams must rethink how they collaborate to deliver the next generation of digital customer experience.

gain insight into:
  • Why effectively engaging customers is challenging in 2022
  • Why meeting customers where they are creates new opportunities for building a meaningful journey
  • How sophisticated marketing and digital teams are collaborating to rethink in-app customer engagement
It’s an increasingly noisy digital world - in order to get cut through you have to go back to 101 marketing principals - Right place, right time, right message. Not every message is important - it may be to you, but not to your audience. When you put yourself in the shoes of the customer, you will create a beautiful prospect or customer journey and the results will follow.
Sophie Pank
Marketing Director - APAC, Deputy

Meet our speakers

Sophie Pank

Marketing Director - APAC, Deputy
Sophie Pank is a Senior Marketing Leader, having built her career globally in some of the world’s most respected brands including Commonwealth Bank, American Express and Xero. Her marketing career spans across acquisition, customer engagement, and customer upsell and remediation, this breadth of experience has given her great insights into the world of B2C and B2B customer journeys and what best practice communication looks like in order to get cut through. Sophie has most recently grown a new Australian marketing team at Deputy, an Australian pre-IPO SaaS business supporting small, through to enterprise businesses, with their rostering and time and attendance requirements.

Regan Savage

Head of Marketing and Engagement, Southern Cross
Regan is one of NZ’s most recognised and successful Marketing and brand leaders. He has extensive executive team and governance experience. His track record of leading teams to deliver effective, innovative and award-winning work is stellar. As evidenced in the impact he has had for customers and colleagues at Kiwibank, Trade Me and now Southern Cross.

Nick Fantham

Digital Product Manager, Bank of New Zealand

Nick is obsessed with delivering outstanding customer value. As one of the country’s leading Digital Product Managers, he prioritises clarity, confidence, and simplicity in every customer interaction. He innately understands the drivers that lead to deciding what to build and what to buy, and the impact these decisions have on culture. As a result, he has helped lead BNZ to being the best banking app in NZ, as rated by Canstar. Better never stops for Nick, and his vision for an even better digital customer experience is inspiring!

Nick Hearn

Engagement Specialist and CRO, Atomic.io

Our host for this discussion, Nick has an extensive background in customer data analytics and data-driven customer technology. Working daily with marketing and digital leaders in enterprise businesses, helping them unlock the potential of their digital channels. Nick brings deep insight into common challenges, opportunities and best-practices in the space.

In a world of giant MarTech platforms, sunk integration costs and high SaaS fees, it's important to find tools that helps us get value from what we've already invested in, and be right where our customers need us. How can we shift critical, sensitive customer interactions away from email and into app? Messages should be interactive, and completely traceable.
Regan Savage
Head of marketing and Engagement at Southern Cross

Is your engagement the most customer-centric it can be? Watch this webinar to learn more

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What the most customer-centric organisations are saying about in-app actionable messaging:

With the increasing urgency to push the bank to a digital first operating model, more and more of the interactions around product servicing, compliance and general customer support need to be digitized in a way that makes things easy for our customers. Atomic has provided us an efficient and effective path forward to solve this problem, across channels, and to help us avoid the pitfalls of trying to build this ourselves.  The crew at Atomic has been incredibly supportive and proactive in getting us to this point in our journey.
Nick FanthamNick Fantham Digital Product Manager, BNZ
Nick Fantham
Our customers wanted a better way to take action and we wanted to do this the best way possible. Atomic was the obvious choice and was far more effective and scalable than other options.
Paul BartlettHead of Customer Channels, Foodstuffs North Island
Paul Bartlett
Engaging customers in an actionable habit sits at the heart of our retention and growth strategy. We could have spent years building this capability ourselves but wanted to keep up with our customers' needs. So it was crucial that we got a great experience to market quickly… Atomic allowed us to get up and running in a month.
Richard PhillipsHead of Growth, Kiwi Wealth
Richard Phillips
We needed to reduce friction and complexity for our users in the middle of a particularly complex workflow, using atomic meant we could address this for customers significantly quicker than if we'd built it inhouse.
Richard WykeChief Product Officer, Figured
Richard Wyke
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