6 companies crushing in-app experiences for their customers
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Nicole Roberts
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When done well, in-app messaging can be an effective way to not only communicate but also to increase customer engagement and retention. With the ability to deliver highly personalised messages based on things like customer behaviour, demographics or even lifecycle stages, you’re able to craft tailored experiences you wouldn’t get in other channels. There’s nothing quite as impactful as in-app messaging when it comes to creating a dynamic customer experience.