expands to Australia, raises A$4.5m Series A funding round, the customer experience messaging platform for enterprise apps, has today announced its Australian market entry which coincides with a recent A$4.5m Series A funding round. The round was led by Movac, with participation from director and existing shareholder Rod Drury, K1W1, Hoku, and a group of experienced startup investors including Xero Co-founder Hamish Edwards and former Xero executives Paula Jackson, Alistair Grigg, Paul Williams, and Ben Styles.

Led by an experienced team including Ben Pujji (ex Bank of New Zealand) and Alastair Grigg (ex COO Xero and CIO Air New Zealand), has experienced fast growth in New Zealand. Customers include major enterprise businesses ANZ, Foodstuffs North Island, Kiwibank, BNZ, Kiwi Wealth, Southern Cross and Figured. Following early US market activity, Atomic has also signed health technology provider SS&C Health. is a low-code customer experience platform that has been built for enterprise. The technology unlocks latent value from enterprise apps, delivering rapid results for customers in what is their most effective communications channel. Companies that use make it easier for their customers to interact, transact and communicate – in one instance leading to 94% read rates and 42% conversion rates in channel.

Non-executive director and shareholder Rod Drury said about, “The future of customer experience is proactive and personalised. Apps should work for you and let you know what you need to do next and give clear options. provides a platform for app developers to deliver those experiences. 

“With a scarcity of mobile developers I love that Atomic allows business analysts and product managers to deliver measurable mobile experiences quickly across iOS, Android and Web. 

“With this funding from Movac and our other investors in place we’re excited to build the Atomic team to service this exciting opportunity.” Chief Executive Ben Pujji said, ”We’ve been so energized by the success to date in New Zealand. Within the past year we have signed up five of the biggest Kiwi enterprise companies. Our customers tell us once they start working with Atomic they can increase customer engagement literally overnight. It is a thrill to see provide so much value so quickly for our customers, and we’re excited to expand that impact to Australian businesses. We’ve got two amazing people on board in Carol Yeomans and adviser Ben Styles, and are looking to expand the team in Australia over the coming months.”

Lead investor and Movac Partner, Mark Vivian commented, “We’re delighted to get the opportunity to provide the capital to Ben and his team to fuel Atomic’s growth aspirations. What attracted me to the business was the quality of the team that’s been assembled, the clear market need, and case studies as to how enterprise customers have been able to extract significant value from using solutions. With a solid foundation of enterprise customers in New Zealand, and growing momentum in Australia and the US, we look forward to using our experience and networks to accelerate the business even further ”. Mr Vivian will join the board.



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