Leading men’s health charity, Movember, has implemented Atomic.io, one of the world’s leading in-app customer engagement platforms, to drive increased scale and personalisation in the lead up to its annual fund-raising peak season.
The implementation of the Atomic.io in-app began in April 2023 and has already enabled Movember to enhance its fundraiser community experience, a strategically vital element of the charity’s success.
“Movember’s mobile and web apps are an extension of our Movember brand,” said Troy Muir, Movember’s Global Director of Digital Experience & Channels. “We made a strategic choice last year, to redevelop our mobile app to become the center of the Movember fundraiser experience. Adopting Atomic.io has been a key ingredient in this, creating an opportunity for us to deliver actionable, dynamic content that drives engagement and conversion, while providing highly secure, valuable insights into user behaviour. Atomic.io supports Movember across the globe with Atomic.io cards being presented in multiple languages such as Spanish, French and German and supports our longer-term ambition to change the face of men’s health around the world.”
Established in 2003 to lift the profile of men’s health, Movember encourages guys to grow moustaches for a great cause each November. Using their faces to spark important conversations and to raise vital funds. Today, Movember is proud to operate in 21 countries across the globe, amassing the support of over 6 million passionate Mo’s. Although best known for the hairy month of November, the leading men’s health charity actually works year-round with expert and community partners to improve the health outcomes of men and boys.
The organisation has expanded in recent years and has subsequently outgrown its traditional methods of text and email-based fundraiser communications.
As part of its new fundraiser experience strategy, Movember chose to move its in-app and web based notifications and messaging platform to Atomic.io.
“In app engagement is a relatively new category of software but as we are seeing with Movember, it represents a fundamental improvement from the traditional email or text-based communications. In-app communications will play an increasingly strategic role in helping organisations create meaningful, valuable and timely interactions, which engage customers and bring them back into the trusted environment,” said Duncan Journee, chief executive officer, Atomic.io.
The Atomic.io platform has enabled Movember to:
- Successfully reach and engage fundraisers through actionable, two-way, “smarter and enriched” communications through delivery of timely, personalised, action-based notifications in a highly secure environment across multiple digital channels (in-app, push and web).
- Integrate Atomic.io into Movember’s Salesforce Marketing Cloud, with plans to create and publish customer notifications from triggers initiated inside Salesforce.
- Rapidly upskill the Movember marketing and products teams to enable them to create engaging notifications (called action cards).
- Successfully send their first Atomic.io Action cards to members to drive donations within weeks of production. The team were ecstatic with how easy it was for them to create and deploy these.
Movember is now testing the new Salesforce Journey Builder integration with Atomic.io, which is fundamental to the deployment of the majority of identified use cases for the upcoming 2023 Movember Campaign.
“Atomic.io has enabled Movember to drive unified, actionable and high-conversion two-way messaging. This adds tangible and demonstrable value compared to rudimentary one-way messaging where you might simply drop a user off on a deep-linked screen or URL,” Mr. Muir said.
Troy said the Atomic.io integration would be key to the organization’s plans to grow the engaged and actively fundraising member base over the next 12 months, therefore driving overall revenue, and drive increased engagement in health-related message on a year-round basis as well.
Atomic.io partners with customer-focused enterprise businesses to supercharge the performance of their most important digital channel: their app. Atomic.io’s no-code customer engagement platform enables rapid and secure in-app engagement, bringing product and marketing together and making it easy for customers to interact, transact and communicate.
Founded in New Zealand, and backed by Rod Drury, Movac, and K1W1, Atomic.io powers next generation customer experiences for ANZ, Foodstuffs North Island, Kiwibank, BNZ,). For more visit https://www.Atomic.io/
Movember is the leading charity changing the face of men’s health on a global scale, focusing on mental health and suicide prevention, prostate and testicular cancers. The charity raises funds to deliver innovative, breakthrough research and support programmes that enable men to live happier, healthier and longer lives. Committed to disrupting the status quo, millions have joined the movement, helping fund over 1,250 projects around the world. In addition to tackling key health issues faced by men, Movember is working to encourage men to stay healthy in all areas of their life, with a focus on men staying socially connected and becoming more open to discussing their health and significant moments in their lives. The charity’s vision is to have an everlasting impact on the face of men’s health. To donate or learn more, please visit movember.com.
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